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"Optima Soft" will participate in the conference "Art and Technology"

On October 22, FRÍA CITY HALL will host the conference "Art and Technology". The event will be held under the auspices of the Ministry of culture of the Russian Federation. The company "Optima Soft" will present turn-key ready solutions, which may have a positive impact on the technological development of this segment.

The event will bring together people from various spheres - startups, art and culture. The participants will discuss the relevance of technologies in the art market of today, IT-solutions for museums and contemporary trends in art like media-art, digital-art and web-art.

The exhibition "ART vs TECH" will be held within the framework of the conference and will demonstrate the variety of the artists' approaches who touch on use the topic of the Internet and technology in their work. "Contemporary art is trying to answer the question of how technologies are changing our lives. And life, in turn, may intervene in any smoothly running technological process. Sometimes even the computer itself becomes a part of a work of art, which is reflected in the sculpture by Misha Most created with the use of technological objects of TASS. It refers to the human life after the Apocalypse, when trivial computer equipment gets its new life as an object of worship," - says the website of the organizers.

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