Optima Soft announced its participation in the conference "Big Data and Analytics 2021"
The big data and analytics market was among the least affected by the coronavirus crisis. Against the backdrop of economic difficulties, companies once again began to look for an opportunity not only to optimize their existing business, but also to predict changes in order to prepare for them in advance. In modern conditions, this can only be done using analytical platforms.
There are plenty of such solutions on the market. Today we are talking about their development in two main directions. The first is support for corporate reporting. Clients are keen to see analytics platforms help them modernize reporting systems with better visibility into the results. Second, there is the level of use of "augmented analytics", that is, the use of artificial intelligence and machine learning tools in analytical platforms.